THE TRADERS CO
Branding, Web, Illustration
The Traders Co brings an exciting new concept to the commercial property market in Christchurch. With architecturally designed units that provide flexible workspaces for a diverse community of new generation traders who are going places.
I was contracted by Authentique brand agency to create this brand working under the brand strategy and art direction of Amanda Ryan. We wanted to create a brand that was modern and contemporary while still paying homage to New Zealands nostalgic pioneering spirit of starting small and growing big. The execution is a fresh aesthetic with subtle hints of retro.